Endowment and
Planned Giving
CONSULTING PROGRAM
EPG PROGRAM
OBJECTIVE:
The objective of the UWRA
Endowment and Planned Giving (EPG) Program is to match trained consultants who
have extensive
EPG PROGRAM
DESIGN:
The ultimate success of a Planned Giving program
is the business case and the implementation of such programs as the Loyal
Contributor Program (formerly known as the Diamond Donor Program), Direct Mail
targeted to Seniors, Endowment development, and Transformation Gifts (i.e.,
funding operational and strategic expenses).
The UWRA EPG program process starts with a Planned
Giving Feasibility study, designed to assist local
The core team meets as needed, depending on
priorities and time to complete each phase.
Generally, it takes 3 to 6 months.
This study is the very foundation on which the planned giving program
rests and quantifies issues like:
Why do you need it?
Will the donors support the program?
Will it compete with the annual campaign, partner
agencies, the community foundation? How will funds be used?
Where will they be invested?
How much will it cost?
What obstacles do we anticipate?
How can these be addressed as we proceed?
The outcome is an initial design of a business
case to quantify the need for a program and develop measurable goals and action
plans to achieve best results. The
outcome is a clear and compelling case for a planned giving program that is
developed by the core team and embraced by staff, volunteers, donors, financial
professionals, and partner agencies in the community.
The process will involve an analysis of past
resource development results, survey data, and Focus Groups. An "action plan" is presented by
the local
The ultimate success and community support for the
business case is highly dependent on the commitment of the core team during the
study.
EPG PROGRAM PROCESS:
Below outlines the
selection of
Ascertaining Readiness of
Readiness Materials provided:
1.
EPG Program
Summary (includes duties of Ad Hoc team)
2.
Timeline
3.
Planned
Giving Basics narrative handout
UW Tasks
related to Selection:
1.
LUW
representative goes over Program Summary
and Timeline with staff, volunteers
& Board. Consultant is available to
help walk them through determining readiness in terms of:
a.
Briefing on
how the process will work
b.
Help them
understand the work required and role of EPG Development AdHoc Team
2.
If positive
outcome from above, initiation date is set and program begins.
I.
Phase I, Planning and Data Gathering
Phase I Materials provided:
1.
Sample
letters – invite to participate in survey and focus group
2.
On-Line Survey
and Instructions relating to survey access, distribution & analyzation
3.
Spreadsheet
involving analysis of past resource development results & projections
UW Tasks
related to Phase I, Planning and Data Gathering:
II.
Phase II, Site Visit and Case Development
Phase II Materials provided:
1.
Two Suggested
Agenda’s for On-Site
2.
Focus Group
Questions
3.
Small Cities Brochure
to Planned Giving
4.
3
PowerPoint’s
·
Planned
Giving Basics with 62 slides including Planned Giving Overview, Planned
Giving Vehicles, Why is Planned Giving Relevant & Crucial?? and Starting
Your Own Planned Giving Program
·
Case
Development Format & Notes with 18 slides, Case Development
·
Sample Board
Presentation with 21 slides, Planned Giving Strategy
UW Tasks
related to Phase II, Site Visit and Case Development:
Consultant
visits LUW to meet local team and assist in process.
1.
Day 1:
·
Review
Planned Giving Basics, process, & timing
·
Conduct focus
groups
·
Consultant
reviews financial charts with team
·
Consultant
reviews/analyzes on-line survey & Focus group data with the team
·
Incorporate
results into case statement
·
Begin
preparation of Board presentation
2.
Day 2:
·
Finalize the
case/Board presentation
·
Formulate
tactical workplan (18 mo) plan (endowment goals, budget, marketing plan).
·
Case Presentation
to the Board
·
Board agrees
to the plan and passes a resolution to set up an endowment program
3.
Within one
month
·
LUW Team
invites staff/survey participants to hear results
III.
Phase III, Implementation & Evaluation of
Impact
1.
Consultant
provides resources/tools to LUW as needed and conducts quarterly checkpoints.
2.
Optional: Consultant returns after one year or as
requested by LUW.
3.
Evaluation of
Impact – LUW provides information to UWRA. For example:
·
Year 1 –
Develop prospect list – set goals with # of prospects and assess where LUW is
at end of year one. (also if received any pledges/gifts year 1 – how many?)
·
Year 2 –
Calls made on top prospects – set goal on personal visits/calls and assess
where LUW is at the end of year 2 (also if received any pledges/gifts if year 2
– how many?)
·
Year 3 –
Pledges – set goal on pledges and see where LUW is at the end of year 3 (also
if received any pledges/gifts if year 3 – how many?)
IMPORTANT ITEMS RELATED TO UWRA
EPG ASSISTANCE
1.
The LUWs in
this program pay for the expenses related to the on-site visit of the
consultant (2-3 days) estimated to be in the range of $500 to $1500. In several instances the LUW has arranged to
have a portion of the expenses (e.g., hotel accommodations) donated.
2.
The UWRA program
takes the LUW through a Feasibility study process. The UWRA Consultants
provide a variety of materials and tools to assist the LUW. Outcome:
·
Compelling
Business Case developed by core team
·
Case embraced
by staff, volunteers, financial professional, and partner agencies
·
Measurable
Goals and Action Plan
3.
Success &
Community Support for Business Case Highly Dependent on:
·
Having the
time to put into the 3-6 month process – particularly time intensive in the
first three months
·
Finding a
champion in the community that can help you
·
Forming an
Ad-hoc committee
·
Commitment of
that Ad-Hoc Core Team During the Feasibility Study
Resources/Recommendations for
United Ways
United Way Retirees Association
Executive Director: Patricia R.
Smith
Phone (800) 892-2757, ext. 624 or
(703) 836-7100, ext. 624 Fax (703) 683-7838
E-Mail:
tricia.smith@uwa.unitedway.org Web
Page: http://www.uwra.org
EPG Program Lead: UWRA Member
Monica Estabrooke
Planned Giving Goals and Ad Hoc
Vision Team
Specific Duties:
1.
Attend meetings (1-2 per month) for approximately
2-4 months
2.
Participate in a two-day onsite to help analyze
historic United Way allocation and revenue information, project future
allocation and revenue needs, and determine planned giving potential. The session will be facilitated by a UWRA consultant.
3.
May be asked to interview key leaders as part of a
planning study.
4.
Analyze comments from planning study.
5.
Develop and present results of the feasibility study
and make recommendations to the Board.
6. Make
changes as appropriate
7.
Present results to all those who participated in the
study
UNITED WAY RETIREES ASSOCIATION/UNITED
WAY of
Endowment and Planned Giving Application
For
Program Objective: To match trained volunteers, who have extensive
Requirements: Time
commitment necessary to work with a UWRA volunteer to jumpstart your EPG
program. The type of assistance offered
by volunteers will include guidance on what Small City United Ways can
realistically expect to accomplish in the planned giving arena; case development;
what to avoid; obstacles; how to identify top prospects, etc. The local
(Please download the
form and fill it out.)
Please answer the
following questions:
1. How
many staff members are employed by your
2. How
many volunteers are actively involved with your
3. How
many Board members does your
4. What
efforts to date, if any, has your
In goal statements but not actualized
A working Committee has been formed
Beginning stages of a Endowment and Planned Giving Program in place
5. Do you have a leadership giving program? Yes No
6. Do you have a Tocqueville program? Yes No
7. Do you have other major or special gifts programs? Yes No
If Yes, please list giving amounts and give a brief explanation of the program.
8. Do you have an Endowment? Yes No
9. Briefly
describe what you see as the greatest challenges facing an Endowment and
Planned Giving program at your
10. Briefly describe your interest in and expectations from the UWRA EPG Program.
11. Does your Board support your participation in the UWRA EPG Program?
12. Is your Board willing to approve paying for, and/or providing in-kind services, for a couple days of expenses (travel, meals, and accommodations) for an on-site UWRA volunteer? Yes No
Thank you for your interest.
Fax, email or mail
your application to UWRA:
Tricia
Smith
Executive
Director
800-UWA-2757
x624
Fax:
703-683-7838
tricia.smith@uwa.unitedway.org